In a landmark moment for the global real estate and luxury automotive industries, Dubai-based Binghatti Developers and Mercedes-Benz, the world-renowned luxury automotive brand, are coming together once again to unveil a new chapter of their iconic partnership: Mercedes-Benz Places – Binghatti City, a visionary development with an investment value of AED30 billion ($8.2 billion).

The new project, which will be officially unveiled this month, marks Mercedes-Benz’s second branded residential development with Binghatti and introduces an extraordinary milestone for the developer: Binghatti City, the first masterplanned community in the company’s history. 

Rising across an expansive 10 million sq ft in the Meydan area, the project stands as one of Dubai’s most ambitious urban developments.

Envisioned as a multi-tower branded city, the masterplan will integrate an elevated collection of Mercedes-Benz residential towers within a cohesive urban ecosystem. It will boast cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones as well as dining, entertainment and community spaces.

This GenNext district brings together luxury living, mobility innovation and Mercedes-Benz’s Sensual Purity design philosophy, unified within a community-focused vision.

The landmark deal was signed at the Mercedes-Benz Museum in Stuttgart, Germany, by Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales.

In addition to its mega Mercedes-Benz city project, Binghatti capped off the year with a major achievement – the sale of the region’s costliest penthouse for AED550 million ($150 million) at its Business Bay development.

Spanning  47,200 sq ft, this ultra-exclusive residence stands as a testament to the demand for Bugatti Residences by Binghatti, the world’s first Bugatti-branded residential development.